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> Even when applying to companies that are LGBTQ friendly? I sometimes self identify on applications if the company has a good reputation with that kind of thing because I’d expect It would give me some diversity points. But maybe that’s not the best idea.

Pretending to be LBGTQ friendly is a good PR while changing actual company culture is hard, expensive and takes time. So don't get fooled by PR stunts and changed policies because they will always be eaten by real company culture.

> Even when applying to companies that are LGBTQ friendly?

Ah, so sorry, we found a candidate who had more relevant experience than you, but please do keep applying.

I do not trust "LGBTQ friendly" companies, unless their board of directors is predominantly LGBTQ.

Once bitten, twice shy.