My opinion is most companies that have built in-house "AI" or machine learning teams, or hired consultants to custom build AI "use cases" for them have made the wrong decision and are coming around to it. This is an area where buying a product is going to win, because most companies don't have the capability of successfully managing in-house ML teams (I've seen line departments trying to hire a PhD ML scientist) and because a company with a product has done the work to figure out a proper value proposition, as opposed to just trying to ham fist AI somewhere into operations.