As if you could ever get $10 in advertising for a single person in a short amount of time. If Uber, or some other Wolf-of-Wallstreet-funded cash grabber, starts using the installs-for-cash scheme on a large scale, advertisers will no longer be willing to pay that amount of money. They won't subsidize your cab trip.

> So how would you push the prices even lower than UberPool?

By exploiting drivers harder?

But this sentence drove home the value of this article to me:

> (Special thanks to Chris Liu collaborating on these great mockups that really make the discussion in this essay pop!)

Those are not great mockups. They are Waze or Google Maps screenshots with an ad pasted onto them. If you're that addicted to hyperbole, your article should probably be taken with more than a grain of salt.