I think Musk’s move is just to get the most profitable people back on the platform. Fire them up. Get them clicking ads for gold, crypto, pillows, and survival gear.
Crypto scams and fake nutrition pills aren't the top advertisements on Infowars because Alex Jones knows more about the media business than Fox or CNN. They're the top advertisements on Infowars because mainstream advertisers won't touch Jones with a ten foot pole.
Same goes for the Twitter that Musk built.