The line "because people don't often act on their beliefs" is what I found most egregious in regards to the automotive industry because, yeah - I think lots of people do purchase vehicles based on their beliefs (ideals). I shared some learned history and lived experience around that topic to rebut.
Not looking to change anyone's world view with my comment here. I don't think I'm too far out-of-line with I'm saying: many people do buy cars based on their ideals (beliefs).