Shadowbanning has cost a lot of people incalculable amounts of time and progress in work, while platforms were really made to push their own profit and any agenda that supported their profit.
If a huge platform like Facebook or TikTok were to simply admit the truth, it would basically be - Hey, we don't provide you any ability to chose what you'll see, and we don't even want to help you to succeed in promoting your own business, but struggle on that while we show you all of these ads...
It's bleak, and grim, and now that the world has allowed social media to infect almost every segment of the Internet, logging off means staying off the Internet entirely... Years of secret shadowbanning, covert control, info warfare, and psych manipulation on the Internet have possibly corrupted everything of value online already, but we're still only talking about Twitter... It's not just on Twitter, nothing social online is working right anymore.