We have definitely hit some snags like the collapse of Google search results, drm, and several other major human hostile monetization strategies but the reality is that we can do a lot more a lot faster as an individual or with your own team than you could in very recent history.
As for touting international logistics as innovative, I guess we're ignoring the last couple thousand years of sea trading? The only innovations in this space are new shipbuilding techniques and the dismantling of international trade tarif regimes, neither of which involves the kinds of technology touted here.
As to claimed productivity gains, you can do more of what, exactly?
(Yes, there are many variations to traditional recipes and there often is not one official recipe, but I see that as something else from the many different recipes found online for the same thing)