One Year Later as a Startup Founder

kokev.in

34 points·panorama··9 comments

"Strive for winning the small battles, if you can."

Interesting.

I am no entrepreneur but lead developers at a large corp. My scheme is to pick the battles. Usually not the small ones.

I always thought entrepreneurs would do it likewise, their pressure is surely even bigger.

Working in an established market and not being the first(timewise) there is actually about a series of small battles.

Hmmm.. I read your About Page, and still dun get what your startup does... So when a business wants to advertise someplace, you actually install a TV or something in that place, and install the advertisement so it plays 24/7?

I don't know Kevin. But there's a video: http://vimeo.com/23828318

I think they have to enroll the locations first and then they play your ads on the locations you selected.

Thanks, if this analogy helps, we're trying to be like a Google AdSense in the real world using digital signage tech.

Wow! and what a great analogy on copywriting and marketing. Those two are the most difficult things to learn for a startup founder.

Do the screens use any kind of web cam analytics to track engagement of your ads?

Not currently, but that's coming shortly. The technology is still pretty new, but we're friends with AIMSuite (Intel) and have plans to use their solution in the future.

Good luck guys - this is exactly what it's like. Stay persistent.

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