The other thing it complains about is cutting costs. Well, Southwest has the cheapest air fares. You don't get top flight customer service when you buy the cheap seats. Customers have shown that they prefer lower prices to better service. They voted with their dollars.
McDonald's has replaced their cashiers with a kiosk. There's still a cashier there, but most of the customers (including me) prefer the kiosk because (at least in my case) it's faster.
The other day I went to a full service restaurant with a friend. Two burgers and a couple drinks went for $130. The restaurant was mostly empty, with more staff than customers. I don't think they're going to last.