Haiti's Cherished Soup Joumou
smithsonianmag.com
smithsonianmag.com
Phase 1 was just putting up a recipe online without a giant preamble.
Phase 2 was adding a giant preamble to get that SEO.
Phase 3 is now having a "jump to recipe" button at the top of the page (I assume because, once again, it uses microdata or something and helps SEO)... but making that button incredibly unobvious. It's literally the opposite problem of those 2005 era sketchy "find the correct download button" sites.