Most people who end up like Kanye, for example, don't become insanely rich, they end up alienating everyone in their lives if they don't take care of themselves, and eventually end up in prison, institutionalized, homeless or dead.
(Though they don’t follow their incentives perfectly because institutions are still made of humans who care about people)
No one is an island.
The supporting network around you also plays a significant part.
Rich crazy people are known as eccentrics, precisely because they don’t lose their wealth and safety net.
I agreed that most attempts to invent new industries ended up in failure, by either crazy or regular people. That's because it's insanely hard to do so in the face of competition by the incumbents, not to mention going against the opinion of logical and well reasoning smart people, who are of course right 99.9 % of the time. For those who succeeded however, they are crazy -- as defined by the author -- most of the time. I think that's what the author intends to convey. If you can think of any new industry that invented by "normal" people who work within the system, I'd love to hear.
I see no point in speculating about what the author may have thought about but omitted from the article.