That is a patently false statement. Extensive A/B tests have shown that most people don't like a coloured sound and instead prefer a flat frequency response with low distortion. You can convince yourself that your expensive audiophile headphone with coloured sound are amazing for you, but research clearly shows that preference in relation to music reproduction is not some sort of deeply personal preference that differs from person to person. Audiophiles seem to all try and convince themselves that it is and everybody is on their own audiophile discovery journey to find the sound they like, when these audiophiles are actually subjected to a blind A/B test, they find out that they're actually much closer to the norm than they'd like to admit...