Sounds like a great opportunity. Rock out.
If the incubator is specifically trying to develop lifestyle business in Chile, win and win.
With the possible reservation that if you truly get to product-market fit and it's a lifestyle business, then maybe you should consider a bigger market, as it is almost always as much work to solve a small problem as it would be to solve a bigger one.
Good luck, and I'd love to hear your story as you make progress