Technology wise, agreed with Nikita that storage-compute-decoupling is the trend. Severless will also be the main focus.
Market wise, I observed several trends:
* streaming. streamlining the data pipeline is a new trend. RisingWave and Materialize are both addresssing this market. They will probably need to figure out how to compete against established solutions like KsqlDB and Apache Flink.
* real-time. There are probably 20+ vendors selling real-time OLAP databases. They all claim that they are cheaper, faster, better than Snowflake/Redshift. Just name a few: Druid, Pinot, ClickHouse, StarRocks etc. Let's see who will be the winner in 2023.
* small data. The biggest winner in this domain is Motherduck, a startup commercializing DuckDB. Redshift/Snowflake are a overkill for most companies who do not own large amount of data. Motherduck may be the right choice.
* hybrid. Several companies have started selling hybrid databases (mainly HTAP for now): Google AlloyDB, Snowflake Unistore, SingleStore, PingCAP TiDB+TiFlash, etc.
In 2023, we will also watch how Databricks challenges Snowflake in the data warehouse domain.
Best luck!