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I certainly don’t want to go back and forth, but I’m pretty sure xmpp and matrix support sso/files/images/emojis. Might take a day of setup, but one day of setup vs per year/per user subscription for something that’s been around (for free) for ages fails my this-is-bottled-water-we-are-paying for test.

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It's not that the things you say can't be done. Of course they can.

But simply buying a product takes a lot of effort away. I've used XMPP messengers and it worked. But I'm a tech savy person. If you have colleagues who aren't then you need someone to support them in installing the client, setting up everything, etc.

With solutions like Slack there is a lot less friction. People know how to use it in a browser. People know how to install the client.

You pay for the convenience of the product, no necessarily for the features themselves.

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