However similar to Apple, a more focused approach could be viable and profitable much more quickly.
AWS has been around for a long time, but they also have tons and tons of feature bloat, and full of redundant services with different pricing. Should I use an ELB or an ALB? Fargate, ECS, EKS, code deploy? The list of services is overwhelming and confusing to most.
A new major player with a cleanly architected design from the start with a clear path to happiness could be successful. Though Meta is full of feature bloat so I don't know if they would be the right choice to execute that vision.