View counts (and similar metrics) are a trap precisely because they are correlated with the things you do want. Say you want to educate others. That's hard to measure, so instead you measure updoots and retweets. They're prominently displayed, so of course you're going to look at and consciously optimize for them.
But now you're in the trap, because you've accepted these numbers as the true proxy for influencing the world, and doing anything orthogonal to the algorithm will make number go down. In reality, you're doing what Twitter wants, not necessarily what you originally wanted.