If the endpoint is not the user clicking in a link then why should these companies give away all that value?
If the endpoint is not the user clicking in a link then why should these companies give away all that value?
I live from the content I write. It's not fluff. Some of it comes from weeks-long email conversations with government officials. It takes a lot of research and help from experts I have long-standing relationships with.
If search engines serve that information but deny me the traffic, the website dies, as does the source of the information.
I can deal with lazy copywriters just rephrasing my work because the original still outranks them, and I have legal options to deal with them.
I can't do anything if Google - over 80% of of my traffic - decides to proxy my content and starve me of my income.
And it's probably not just big companies we will have to worry about because at least they can be somewhat regulated and they are in the public eye. The other "threat" in the future is the "distributed" AI when people can run their own personal AI assistants that could collect information for them by any means (singing up to to websites, e-mailing, calling people, talking to other AI agents) and with filtering out ads and sponsored content. At that point probably everything worthwhile will be paywalled and the "SEO" game will be to convince/trick these AIs to sing up / pay for your content.
I agree this worsens it.
Google sometimes shows snippets from my website as a direct answer to a query (in a collapsible box). If the out-of-context answer satisfies the user, then I get no traffic.
It gets worse with current state of common websites full of mailing, ads and cookie popup, moreover account-walled content, even with adblocker.
For the record, I run a pretty lean, annoyance-free website. It looks the same without an ad blocker. It uses Plausible for analytics. No newsletters, no annoyances. I still get shafted.
Information should be retrievable without all kinds of nonsense personalization and ads, and in milliseconds, not 10 seconds. The 99.999% of web content made between 2000-now is not whatever virtuous content you claim to have struggled to create, but a bunch of bloat that just wastes the user's time, and most of the time it's not even a good answer to the question, but just the exact same paraphrased answer from several other commercialized blogs. Your doomsday scenario here would be the perfect justice, and you will be one of the _very few_ innocent victims of it. Of course it won't be so simple, anyone like Google would find a way to make the user experience insufferable. I don't see a place for monetization on the future web, it will just be a bunch of people exchanging information, like where are the bad guys with guns and should I avoid going there. AI can't answer that because you don't know its sources, rather you exchange information with your trusted peers and make judgements based on that. This isn't a money concerning thing, it's just people exchanging info for info as the internet was originally intended to be.
Stackoverflow has value for these models, the others will just make the nonsense responses worse.