His point may be a tired one, but it's valid.I disagree, but I'll get to that. First, even if it was, it's repeated every single day to the point of exhaustion. And I still wouldn't have minded it, if this was a cautionary tale about the dangers of relying on free services instead of a hate piece against Google (oh, and with a jab at Facebook).
Secondly, how's the allegiance when Sony pushed a rootkit up their consumer's, or tried to force them to sign away their rights? Or expensive Ubisoft games that stop working when your net connection goes down? Or what about SOPA lobbying, think that will benefit their consumers?
(Most) companies are loyal to themselves, their top managers and possibly their shareholders. Whether we're consumers or products is a red herring.