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If I'm going to be shown ads I might as well see ones that I'm more likely to be interested in.

- not if it comes at the price of huge invasion of privacy

- Given the incredible amount of data they have, I'm constantly amazed at how bad FB/Amazon/others are at suggesting what I'm likely to be interested in

Thankfully, the GDPR still allows you to opt into personal-data-based targeted advertising if you want to.

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