> We are seeing a bit of a market downturn - but it hasn’t hit Amazon pocketbook now, has it?

Um, yes?

Honestly, I'm not sure how one could sincerely make this statement.

Amazon's net income for Q3 '22 is roughly a third of its net income Q4 '21. If losing 2/3rds of your revenue isn't considered hitting the pocketbook, I don't want is.

Now you could yada yada yada they're still profitable, but that's a different argument.

Amazon was seeing 20-30% growth of its revenue. Their expenses were also growing at a similar base. Now that top line revenue isn't there, they need to address how to address bottom line growth.