As far as the fatalities, the article itself states clearly that the data doesn't indicate whether autopilot or FSD was active (both are ADAS). The article also indicates that one of the incidents happened while the car was not moving. An article with any real value would dig a little deeper and share the circumstances of the accidents rather than two rows of a spreadsheet.
As a Tesla owner I would say on a personal level that the automatic emergency features of my car which leverage the self-driving work the company is doing are spectacular and have likely been a net benefit to road users. I think the Euro NCAP safety assist score reinforces this opinion (not to mention the overall score). I'm extremely happy to drive my two young girls around in what testing (not clickbait) reveals to be the safest car ever built.