- We actually find the opposite. Without the promo code people are reluctant to try it. I think because it's new and - to you next point - not cheap. - This is a real concern for us and one of our primary product develop tracks it to change this. Our mission contains the phrase 'regardless of resources' and as a $25 DTC product we are not doing that yet. Hopefully much more to come on this soon. - Interesting. We kinda have to know the grade level to send the right books. About 10% of parents know their child's reading level but 90% the only info we get is grade level and ahead/ behind etc... I haven't heard that as a privacy concern. We could do more to explain why we want this. - We can explain how to add siblings better up front. It is there, but it's small and easy to miss. - Agree. Right now as we are getting started we have made it binary - our main goal was that Ello would work for those who really wanted no data sharing, and to give parents that option very easily and clearly. As we start to build out more product features that rely on processing audio we should make privacy modular rather than binary. - Again agree. We're working on that. We definitely need to get parents/kids to the 'aha' moment sooner and not have a 5 day shipping delay. What do you mean by it feeling like a growth hack? It feels like the opposite to me - a growth killer!
Would love any more thoughts as you get the box and they start using it. Thanks you!