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While the fine is a cost of doing business, if they don't change behavior they can be sued again, and courts tend to impose very large fines if they discover you were already fined for this and didn't change afterwards.

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The "fine" is 9 billion dollars.

Against a company which makes 6-7x that in yearly profits, that's still not an effective deterrent.

1/6th or 1/7th of profits is significant. 9 million dollars could be ignored by a company making 54,000 or 63,000 million dollars, but 9,000 million is a lot.

Exactly. That's why you're arguing for fines against people to be significantly more than 1/6th of their net pay, since harsher punishments are effective deterrents?

Parking tickets should start at 50% of your yearly take home income. Didn't feed the meter an extra quarter? $10k minimum sounds fair.

Companies aren’t people (even if they are legally defined as such) so you can’t treat the way you fine them equally.

Stating something isn't proving it (even if you learned it as such), so you can't just state something as fact without proving it.

What?

> fines against people to be significantly more than 1/6th of their net pay

Pay is not profits, it's revenue.

Look up the word net

Look up the word gross

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