I also think there’s a certain degree of fear in not being able to generate the data again if you needed to, due to lack of funding or the organism itself not being available.
Considering sequencing costs alone (ignoring costs of obtaining & processing a biological sample), Illumina's current cheapest sequencing kits - Novaseq S4 300 cycles - cost ~$15k for 3000 Gbases of data (whole-genome sequencing for about 24 people). As gziped fastqs, that data will occupy about 1.3TB of space.
Extremely high-volume purchasers may be able knock that sequencing price down some, but the storage challenge starts to seem less intimidating when you realize spending 5% of your sequencing budget on storage would give you a budget of $750/TB of data.
*In the absence of read trimming or discarding unmapped reads