But it's illegal. It's abusing the system.
They have enough power, please stop attributing them even more by your choice of terms.
> Whoever, having devised or intending to devise any scheme or artifice to defraud, or for obtaining money or *property* by means of false or fraudulent pretenses ...
(18 USC 1343)
Property here includes stealing services of value (in fact it even includes intangibles such as confidential info or goodwill, see Carpenter v. United States 484 US 19).
If our contract was "you pay me $50 every month for a year and I give you service in return", and you don't pay me, I can sue you for fraud and use the contract as evidence.
But if our contract was "you must say 'Hail, Emperor!' every time you see me", and you break that contract, there is no law that enforces that.
They are different things.
Google might have a case for fraud, but that would be unlikely to move forward given the circumstances.