With the exception of AWS, do you believe that any of the examples you cited are not “just milking the franchise for all they can”?
When was the last time YouTube, the iPhone, or Microsoft Excel added a meaningful (i.e. users wanted it) feature?
When was the last time YouTube, the iPhone, or Microsoft Excel added a meaningful (i.e. users wanted it) feature?
Don't get me wrong, I'm not a fan to use Excel for all the use cases it's being used for, but it's probably by far the most versatile software out there and powers more businesses than any other software.
EDIT: And if you need an example for a new feature that users wanted, I heard a lot of people being really happy about the introduction of XLOOKUP, introduced very recently.