Fascists are very often proponents of "the third way". Not saying you are a fascist, just adding some context to this. A little guilt by association.

I think the problem with the "third way" and with "communism" vs "neo-liberalism" is that they are all not focused on anything it's just a way to create a new "tribe". Conservation of Nature and worries about environmental decline used to be an elitist right wing conservative topic. Now its a leftist topic. Its not really about the topics, its about drawing lines in the sand and saying: "We from the left/right/third way, stand firmly behind this line! Who is with us?" It is just a way to define a group that can be used to gain power.