The Engineers Are Bloggers Now

Do any of you share the impression that the threshold for what is passing for articles and opinion pieces barely warrants being written down? The proliferation of blogging, posting and social media seems to have left me with a feeling with slight resentment towards most written content (as it's just noise).

That's okay as I can filter that out, but I found that if I have a message to put out to the world I'm faced with an internal critic suggesting that I'm only adding to the noise, and there's not enough substance in what I'm saying. It's all just opinions, churned out way too fast.

Makes it difficult to do b2b marketing and sales.

Can anyone relate?

In the end it's somewhere between employee and employer branding.

It gives potential candidates a feeling for what kind of things people work on. The employee gets exposure that might further his career.

As long as everyone is fine with writing a blog post and it's not just some company bullshit, why care?

It's also nice to get back some of the learnings from the industry, especially because many companies use open source libraries without ever contributing much at all.

> Contributing to a blog pulls [engineers] away from their primary work of building and maintaining a company’s products. As a result, it can take months to complete a single story.