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"we think it’s much easier to figure out how to extract a small amount of money out of a large number of users than to extract a large amount of money out of a small number of users. Once you have 100 million users, it’s easy to figure out which of those users are getting the most value out of the product you built"

Hm. This sounds logical, but is it really true?

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I think they're claiming that it's true for Trello, not necessarily overall. Their other products are a testament to the fact that they're happy to go the other route (lots of money from few customers) with some products.

But since they think they've found a new form of "Data structure that anyone can find helpful", they'd rather try to get everyone using it than try to specialize it for a few verticals that might pay them a lot of money for a form of it that is optimized for their business.

It probably means "Once we have 100m users we'll flip it, retire and raise tulips on the private island".

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