Suppose you had two choices when chatting with your friends. The first will give you a great messaging experience, but you’ll need to sign up for a new app. The second requires no sign-up, but sometimes fails to deliver messages; sends tiny, blurry photos and videos; only works on your phone; confuses all your friends; and offers no privacy whatsoever.
That choice is real. And if you’re like most people in the US (and millions of others worldwide), you choose that second option every day by using SMS.