This new startup has a different model:

- Drivers are full-time employees, not contractors. They don't care about waiting or not showing up for short/long rides - they get paid either way.

- Currently, you can only schedule rides in advance. Rides are available in 15 minute intervals. Doesn't work for a lot of situations but is perfect for going to the airport - the drivers always show up on time and will happily wait (for a small per minute fee) as long as necessary. WAAAAY less hassle than booking an Uber.

- All vehicles are owned by the startup itself.

It's essentially a taxi company with electric cabs and a good app.