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The post is not intended to be a SEO guide. It is priceonomics's doing their SEO (getting inbound links, etc.).

Not that there is anything wrong with that.

Not arguing with the importance of some of those techniques, but just a word of caution that the document hasn't been updated since 2008.

I'm seeing only bad links to the PDF on that page.

Yep, same here. Google isn't helping either. Anyone want to upload the pdf for all?

seo pages can't be found by google.

meta!

Try it again. I was just able to access the pdf.