I feel that this article describes a transitional period, not a permanent state. Streaming services are relatively new, and new technology always introduces instability before everything settles into a new normal that looks somewhat like the old normal.

> If the company spends time and energy on only certain audiences, the numbers fall, and that company becomes a niche; however, subscription services cannot only cater to niches, they must try to be everything to all people, which places more value on the content platform and its library than the quality of each individual piece of content.

Netflix's revenue stream fell recently. I have seen analysis that this was in part due to its "quantity over quality" model. My personal opinion is that finding quality programming in Netflix is difficult, and when I cut any streaming services from my monthly budget, Netflix will be the first to go.

Contrast Netflix with HBOMax and Disney+, each of which have consistently incredible quality.

It may be wishful thinking, but I suspect that this transitional period will last perhaps a few more years, and then the streaming consumer will be more willing to pay a premium for true quality, in turn driving a new hit-driven normal.

> subscription services cannot only cater to niches, they must try to be everything to all people

There are niche streaming services. Shudder for horror, MUBI for foreign and art films, Nobudge for first-timer and low budget films. I'm certain there are or will be others.