There may be some inherent filtering of the audience intended there. I suspect there's a correlation between someone's inability to deal with the word "fuck" being used in branding with their unlikely acceptance and support of other people's mistakes.
Or more widely, how they would treat an alcohol filed night out of casual chatting about fuckups. Branding might actually help improve the product.
If the cost of a more colorful world is alienating some who prefer a beige, padded room, then I think that it's absolutely worth it.
Must everything be subject to such extremes these days?