Always has been that way; that's the whole idea of Strava (or Komoot, RideWithGPS, etc). These platforms are for casuals.
> Ironically some of the highest performing endurance athletes I know don't even use it anymore. TrainingPeaks + Garmin is where it's
Always been this way as well (TrainingPeaks/TrainerRoads). These platforms are for training and improving performance. Garmin is Garmin... majority of endurance athletes wear Garmin devices (or Suntoo).
Having said that, it's easy to upload to multiple platforms so they all treat Strava or other social media as brand awareness.