Yes the AC didn't start that bit of indoctrination, but renewed it for a new generation. It was published in the 70s when the counter culture was at it's strongest.
Maybe it's time for a re-brand with a new name. This worked for Joe Camel. Also, Christianity.
Well, there exists "libertaire" in French (and other languages as well I guess) as a synonym, but nowadays people would hear "libertarian".