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Screw Google. Optimize your website for real humans. Then advertise it outside of Google, for example: have a link to your website in your profile.

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Ironically, this is exactly what Google recommends you do in most cases. This isn’t empty, feel-good marketing either. It’s in their best interest for you to do so.

Which profile? I link to it in my GitHub / Mastodon / Twitter profiles for instance

I think they mean on HN.

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