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Comment by franze | Hacker News Reader

Confusing post for me.

Ad redirects? are we talking page URL redirects or just image URL redirects?

the GSC pattern looks a lot like page URLs changed. did they?

so basically

- did the page URLs change?

- 4 SEO tests

- and then winner/loser pages analysis.

There's no ads.

Over time I've change page URLs, partly as a migration from Blogger to Docusaurus, partly due to just changing page URLs without thinking about it.

I've changed image URLs by switching from PNG to WebP and back again.

Thanks for the link will check it out.

that was the latin "ad" aka "about"

and google can not render the page correctly

also test with GSC page inspect -> render page -> see screenshot

if this correlates with the software update (and the page URLs) did not change, then this is the strongest contender.

check the crawling metrics in GSC google search console

js, css average load time should be max 200ms- or it is some other asset delivery issue

html not more than 400ms average response time

note: i am the author "understanding seo" https://gumroad.com/l/understanding-seo/hacker-news (think seo for hackers) feel free to mail me, contact in profile

everything points either to an page URL change or 4 SEO tests issue - from my point of view

written on a mobile in the metro, so can not check in detail right now

additionally misconfigured /tags/

a.k.a. massive self made internal duplicate content

> that was the latin "ad" aka "about"

Latin "ad" is more like "to" or "toward", but I've never seen it used to mean "about". FWIW.

You might be aiming for "ab", with which autocorrect will likely refuse to cooperate.

ok, new learnings, "ad" in the meaning of "about" is not used like this in english.

in german the latin "ad" is used as "about that point" and even part of the Duden (basically the official guide to the german language)

did not know that its more a german thing.