here are some for you to consider:

https://github.com/matomo-org/matomo

https://github.com/plausible/analytics

https://github.com/arp242/goatcounter

All 3 of them open source and you can host yourself. If you don't want to self host all 3 have options for you.

I am currently self hosting Matomo and am happy with it.

Fun timing for you to ask as just running a poll to see what others are using:

https://fosstodon.org/@softinio/109689221718875173