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I used to say, "'Beej', like 'B.J. Hunnicutt' from MASH."

But MASH is getting a little too far removed these days. :)

Took me a while to figure it out, but yeah - seems "Beej" is pronounced as "(Bee)(j)", which matches the pronunciation of "BJ". But I don't think it's relevant to site indexing, unless search engines started to take homophones into account.

EDIT: but maybe they did, ever since voice assistants became a thing?

It's very common.

Is it very common?

If I search "Beej" on Google without Safesearch enabled, I get 14.3M results, if I turn on the Safesearch filter, it still returns 14.3M results.

If I repeat the same experiment with "blowjob", it's 1.5B results vs 23M.

If I search for "Beej" on Bing with SafeSearch Off, I get 2,840,000 results, while with Safesearch on Strict, I get 2,800,000 results. I couldn't search for "blowjob" at all with Safesearch on Strict.

It's generally spoken, not typed out.