"There's another new Sony Walkman, the NW-ZX700. It's 104,500 yen ($818) in Japan, and while that sounds like a lot for a portable music player, it's actually a relative bargain compare..."
Ok, at that price point (or even a quarter of that) it ceases to be a music player to become a luxury good to be shown by paid influencers on social media.
Nothing to see here, move along...
They discuss a higher end model at the end which costs more than $800.
I was skimming specifically looking for price and must have missed the earlier, cheaper, listings. And when they said that $818 price tag was "relatively cheap" I took that to mean that's the entry-level fee and decided to nope on out.
I wouldn't even spend that much on my phone (spent less than half of that) so there's no way I'm spending that on another device, lol.
If you think that is bad, check out the Walkman NW-WM1ZM2 (who at Sony thinks that these names are a good idea?) for a cool $3500