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Wouldn't something like AdNauseam be better? Even if the anti-abuse mechanisms successfully detect it, it would still consume resources, which seems better than simply blocking the ads? Plus if your IP/browser fingerprint gets blacklisted you may end up in a situation where you get banned from further ads and may not even need as much blocking/etc as advertisers preemptively block you?

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Run it if you want. But if you run AdNauseam, people are still getting paid. The publisher, the ad network, the ad agency.

The advertiser is getting screwed, but the other parties will work really hard to explain it away to them. "You're getting great engagement with the creative -- you clearly just need to improve the landing page experience."

For me, my balance is that I'll run an ad blocker and whitelist sites that (a) create original content and (b) don't abuse me as a viewer.

While I love the idea, I decided against AdNauseam because I was worried about Google AI labeling my account and/or IP as perpetrator of click fraud and banning my (or others') personal or work accounts in retaliation. It's not something I ever want to deal with or have to explain to someone else.

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