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Google TV is filled to the brim with ads.

Is that a US thing?

My Google TV has no ads as far as I can see.

And on the plus side, it allows you to install YouTube clients that blocks ads :)

The launcher itself is 80% an advertisement for shows and movies.

Don't other launchers have "featured/things you want might want to watch" sections?

What should be shown instead?

> What should be shown instead?

The list of apps that I select to be shown.

Just a grid of apps I choose. Bonus points if I can choose the background.

Definitely not ads for horror movies in a household with young kids.

Glad we went the Roku route. It performs better than my Chromecast ultra too.