That’s the thing, it’s baked in. He has the guest go off about some random historical tangent. Then brings it around to the sale, which is a certain another history podcast that sells for just one dollar an episode. That’s the bit he puts out on YouTube, so the ad gets even more play. He only puts up specific parts of the whole Spotify show onto YouTube, and he managed to pimp this one.

I wonder how much he charges for ad campaigns like this.

He’s done this plenty of times.

Another example:

Guest randomly talks about low credit, Joe: Where do you even find your credit score, Guest: Credit Karma is pretty good, it tracks your credit for free