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Yeah, it's a bit cherry picked, especially since the last gen Intel based macbooks had horrible throttling and fan maxing out issues... I think the cooling design was insufficient, or they should have lowered the max voltage slightly.

Funny, I felt personally targeted in the release video. I have a 2019 MBP I have been waiting to upgrade, and I suspect a more than a few others are in the same situation.

They do also give, further down the page, some comparison with the M1 MAX, saying 20% faster (except for memory bandwidth which is twice as fast at 200GB/sec).

They comparison exists because the majority of buyers will probably have an Intel-based Macbook Pro. From a marketing perspective, it is more useful to focus on how much faster it is than that product than it would be to focus on how much faster it is than some-very-specific Windows laptop, or an M1 Pro.