First time I've really been aware of an Apple product not just being like-for-like $->£ but actually a higher £ number: £649 vs. $599. For reference, $599 is £489.
Well us Brits have it too good with our train strikes, high taxes, crumbling NHS, and labour shortage. We need taking down a peg
The UK price includes VAT at 20%, so it's really £540.84 vs $599.
Interesting! Is this because the exchange rate (currently 1.23 GBP:USD but has been lower recently) is fluctuating in the same range as the VAT rate (20%)?
They raised all the international prices last year. For example iPhone 14 is $800 / £850