Similar to the video here, I have my grandfathers Rolex. He wore it while trimming hedges and doing all sorts of yard work. Why not, it was his only watch and he needed to tell the time! If it's so good it ought to be able to stand up to the abuse! It's also not like he serviced it regularly, and after being in a safe for 20 years after his passing, I put it on, moved around for a day with it.. and it started to keep time about as accurately as specified.
These days you see the exact opposite behavior. Everyone has just become so precious about their goods. "It's really expensive so I need to protect it / use it sparingly / use great caution". Look at the entire ecosystem of protective cases for iPhones/Apple Watches/etc. On upscale cars you have the obsession with paint protection films, ceramic coatings, etc.
In some cases its warranted - we got my wife a (not Rolex) expensive watch 10 years ago, and the thing has had to go in for service every 2-3 years for weeks at a time to get it to keep time properly. Even if some companies like Tesla have notoriously thin paint, no ones cars are rusting in 5 years like they did in the 80s.