I don't follow. Why do meat eaters want vegans to eat this instead of soy meat?

I am mostly vegetarian, and I quite like Impossible Burgers. Sadly they're not really available in Europe.

They might be an idea with a small market. But in my mind this is a lot like if Silicon Valley got really pumped up about, like, unpasteurized cheeses or nutritional shakes. (Oh, wait, that last one happened.) The problem isn't with unpasteurized cheeses--there is a small but reasonable market for such things--but with Silicon Valley.