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Comment by ErrantX | Hacker News Reader

I always thought that the founders had done it themselves (in fact I am SURE I read a book about the beginnings of Google that said so explicitly).

Actually it left me a bit disappointed to find that it had been "designed" :( Google always used to make me feel (as a crap graphic artist) that Home-brew logos COULD go a long way.

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I'm pretty sure the founders did this one themselves:

http://en.wikipedia.org/wiki/Image:Google1998.png

The design seems to have been an iterative process of trying to modernize that, that ended up not being too far from the original concept-wise.

Ah gotcha! That is wha tI was thinking of thanks.

@IsaacSchlueter: I know what you mean (it's one of those logos that just "describes" the brand without any support).

While the new one is more substantial feeling with the darker tones, the original isn't too bad either.

It is a really good logo. I mean, it's up there with CocaCola and Nike, imo. I had always thought it must have been done by a professional, or at least, someone very very talented. It's just a little too perfect.

Seeing the iterations was really interesting. Sometimes you have to go through a few complex versions before realizing that simpler is better.

> Actually it left me a bit disappointed to find that it had been "designed"

I'm disappointed it was "designed" since it looks exactly like a home-brew logo.

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